Like any manufacturer, we know that our success is directly linked to the success of our dealers. Our goal is, and always will be, to empower our dealers to grow their businesses successfully, and in doing so we know we ensure our own success.

Dealers who have been with us for any length of time typically prove to be extremely loyal. I suppose it’s because they know us personally, they know the product, and probably more importanty we have learned how to work together and win more clients.

We do have another set of dealers however, who seem to go at it alone and often times we see them struggle to compete, or even win jobs they should easily win.

When ever I talk with these dealers I often find that either they have never considered the power of a strong manufacturer-dealer relationship, or they didn’t really know what we offered or how to work together.

The solution of course was to formalize and document our dealer program for two important reasons:

1. To allow all dealers to understand the benefits ( and responsibilities) of being a partner with us.
2. To attract dealers from the beginning who understand the value of a strong partnership.

So, we put the program together and we are proud to say that will officially take effect on October 1, 2008. It’s still a bit raw and in it’s infancy, but with your help we will continue to refine it. 

When we know how to work together and how to get things done, it becomes much easier to deliver all of the things it takes to satisfy end-user clients. Better products, better support and the best experience possible. 

While I won’t provide all the details here, in general the program is designed to:

• create new opportunities and lead generation
• market into specific vertical markets
• adapt products to meet vertical market demand
• provide resources dealers need to win and close deals
• provide support in areas dealers are challenged
• increase customer retention and satisfaction

The program is not for everyone and we will be the first to admit that this is not a one-way street. This program is designed for dealers who have what it takes to win and are willing to give us their best efforts.

In addition, we are highly focused on the following markets at this time.

• Multi-location Retail
• Foodservice
• Education
• Gaming
• Transportation
• Hospitality
• Petroleum/C-Store

If you’d like to know more, give us a call. We’d be glad to explore the possibilities.

Mike