Dealers that want more sales should offer a subscription option to their clients. With new financing tools provided by 3xLogic, dealers can do just that.

Due to the economic downturn, companies are cutting back on capital expenditures including video surveillance simply because they are not sure how to fund it.  Most customers realize that video surveillance is still required to reduce losses, and many more are realizing that the management capabilities built into today’s products can help them reduce overall operational expenses. So they want and need the product, they just are not sure where to get the budget.

While many dealers continue to offer lease financing options, it is not widely accepted for many reasons including the fact that customers often end up with outdated equipment by the end of the lease. With the new subscription agreement options offered by 3xLogic, customers don’t purchase equipment, they buy the benefits of using a state-of-the-art solution without having to worry about technology, upkeep, capital expenditures and depreciation. For a small monthly fee they get the tools they need to run their business more effectively without the headaches and hassle of other financing options.

Understand that the subscription model is more than just a financing option and provides many benefits to both the dealer and the end-user customer. Customers know what they want to accomplish and dealers know what hardware and software it will take to get the job done. Too often customers get deeply involved in the equipment selection and in the end fail to meet their overall needs. By offering the customer a complete turnkey solution, the dealer is allowed to make the required decisions about the equipment needed and maintenance requirements to keep the system operating at its fullest potential. The customer in turn gets a system that does exactly what they need without having to worry about installation, maintenance and other issues which take time away from the business.

The dealer also benefits in other ways, including the fact that they get paid as soon as the system is turned on and made available to the customer. Getting paid on time is important to dealer cash flow during both tough times as well as high growth periods.
The subscription model also provides an easy way for the customer to request additional features which represents an up-sell to dealers. Adding additional cameras or capabilities simply requires an addendum to the subscription with only a small increase in the monthly fee to the customer. This allows the customer to grow into the solution they really need while minimizing large decisions and cash outlays.
All dealers today should be offering the subscription option as their first choice. Period. If the client wants an outright purchase price they will let you know, but offering the monthly subscription price first sets your company apart from others who want the cash up front.

It is understandable that offering a subscription model may seem somewhat foreign to you and that there are many details that must be worked out before you can offer this. Luckily for you, 3xLogic has done all the work including providing the back-end financing which makes the model work. To start go the Subscription Financing tool on our website to get a quick quote.  For additional information go to the Training & Education tab for our webinar schedule.