WESTMINSTER, CO, JANUARY 5, 2009: 3xLOGIC hired ‘Sales Edge’ of Denver, CO to conduct a survey of Convenience Store Owners, Operators and Loss Prevention Managers. The survey which netted 125 respondents probed the extent to which Convenience Stores (C-Stores) utilize various video surveillance technologies in their day-to-day operations.
In addition to standard Loss Prevention activity, the survey sought to understand the extent to which organizations were utilizing newer technologies and features which allow the monitoring and interaction with various business processes. Many integrated video solutions today allow monitoring and reporting of everything from refrigeration systems to employee performance. Remote management of multi-site locations can now be performed through systems that are connected to the internet.
Findings from the survey revealed:

• 100% of the Respondents use some form of digital video surveillance in their organization.
• 92% of respondents operated C-Store with Fuel while the remaining 8% were C-Store only.
• 100% used their systems for loss prevention purposes.
• Only 75% had their systems connected to a network of any type.
• Only 25% use audio recording at the counter.
• 8% were using IP cameras.
• 0% use call logging.
• 0% use video analytics to any degree.

“We found that most C-Stores only use a fraction of the capability offered by their current surveillance systems, yet we found that most organizations had definite need and desire to more fully utilize their current investment.” said David Nieweg, Director of Business Development for 3xLOGIC.
When provided with various scenarios of alternative uses for their video surveillance system such as remote management, monitoring systems such as refrigeration or exception reporting of processes, respondents indicated:

• 73% were interested in remote multi-site management using video and audio.
• 91% were interested in measuring and managing the customer experience utilizing the video surveillance system.
• 73% were interested in measuring and managing employee performance with video surveillance technology.
• 9% were interested in the utilization of video analytics in the retail environment.

“It shows that the industry has a long ways to go in regards to educating the consumer about the capabilities of the systems currently being sold.” Said Mike Davis, 3xLOGIC’s Director of US Operations. “It also indicates that consumers are unaware of the potential benefits of emerging technologies such as video analytics. It may be a situation where they will wait until they see concrete examples of ROI before they become interested, but it also indicates that manufacturers will need to prove tangible benefits to drive customer adoption.”
Copies of the full survey results are available to resale partners and dealers of 3xLogic product in the dealer portal located at www.3xlogic.com/partner