“Giving you the power to choose …”

1.1 Who we are

Devtrade was established in 2005, we are a specialised Supplier, Design and Marketing Support centre for a range of products used within the Fire and Security Industry throughout South Africa and neighbouring countries.

1.2 What we do

Devtrade is a one stop shop for a range of supplier products. We bridge time and space gaps between the client and manufacturer by providing quick and efficient equipment supply, personalized design and quoting assistance as well as a range of marketing information for equipment used within the fire and security industry.

1.3 Where we do it

Our customers are service providers active within the fire and security industry throughout South Africa and neighbouring countries. Our office offers sales, design support and warehousing conveniently located in Cape Town.

1.4 How we do it

Devtrade have established distribution agreements with a number of suppliers, where it is agreed that they give us shared sales rights (3XLOGIC, BOSCH; HUNT, EVERFOCUS) and exclusive sales rights (FST - Gas Suppression and the DS Series Exit Control Locks) for Southern Africa and other areas in return for us purchasing stock and providing design and sales support to the fire and security trade.

1.5 Our modus operandi

Supporting our service providers by providing quick and efficient equipment supply, personalized design and quoting assistance. In addition we also do macro marketing to the corporate client who is the final consumer of the products. End -corporate marketing involves presence at exhibitions, group presentations of products, meaningful representation through media advertorial, e-mail marking and internet exposure.
Devtrade do not provide any external technical resource beyond that of design, sales and marketing support, unless a fully comprehensive training course has been attended. This means that we do not embark on any potential conflictive stance with our customers.

1.6 Vision

To become the #1 Life Safety & Security solution provider in the African Continent by supplying leading edge equipment and service to meet customers individual requirements.

1.7 Mission

• We will do this by continually applying integrity and honour in building and consolidating relationships with suppliers, customers and institutions.
• Continue to embrace the concept of "Mutual Benefit" in all business dealings whereby a relationship can only be sustained in the long term if it is profitable to both parties.

• To demonstrate in action and deed our commitment to the expansion of trade with our African neighbours.
• To provide speedy and efficient service support to all our customers and provide meaningful product support and ensure pricing and design capabilities are in-house.
• To offer training courses in all products so that service providers know "how it works" and "how to apply."
• To ensure our staff share in our success and are clear in the company objectives whilst aware that their behaviour reflects directly on that of the company.
• To continue to offer macro-marketing strategies that can bolster growth potential of the fire and security market.

Customer Benefits

• Single source provider of a wide range of manufacturer products, training and technical/service support to security installers, integrators and distributors;
• Innovative and dynamic team providing out of the ordinary customer service;
• Compliance with the toughest international security standards and approvals.